Journal
Tkan Studio blog
Articles on lead-ready sites, search visibility, calculators and niches — short decks so you can scan and open what you need.
Landing for Yandex Direct: ad and page must match
Not a Direct setup guide — what the page must carry so the click is not wasted.
Client cabinet for a service business: too early or time
A cabinet is not an App Store app. Statuses, docs, return visits — when to wait and when to build.
Why does a cleaning company need a website?
Area, cleaning type, from-price and when a site visit is needed — before the call.
Order a website in 2026: landing, multipage or cabinet
Three purchase paths — not the package ladder. Landing, multipage process or client cabinet.
You have a site. Search and AI still do not see you
The page is live, yet short search answers skip your name. A visibility checklist — no ChatGPT quote promise.
29, 49, 99 or 179: which digitalisation level to start with
Four prices are not a marketing ladder. Three questions about how you sell today.
A lead arrived at 2 a.m. Who picks it up in the morning?
A phone lights up at 02:13. By morning the lead has already gone elsewhere.
3D on a website and AR try-on are not the same thing
Rotating a model on a page and placing it on your table through a camera are different jobs.
CTA, quiz, calculator or manager: what gets better leads?
When a plain CTA, a short quiz, a calculation or a real person works best.
Gamification for small businesses
Try a progress bar, a five-clean loyalty card and an estimate that unlocks.
What business digitalisation actually means
A practical guide — and knowing when a simple page is enough.
Why does a dental clinic need a website?
Before calling: today’s slots, the dentist, the branch and the first appointment.
Why does a lawyer need a website?
Whether you take the case, consultation cost, and what must never go into a form.
Why does a psychologist need a website?
Coming without a neat question, cancellation rules, and a gentle booking form.
Why does a medical clinic need a website?
Branches, price ownership and why an evening enquiry is not yet a booking.
Why does a nursery need a website?
Age groups and settling-in days before booking a visit.
Why does a photographer need a website?
Show a complete story, package, turnaround and image-use rules.
How much does a landing page with a calculator cost?
Three quotes for one brief: 29,000, 80,000 and 180,000 RUB.
Quiz or calculator on a landing page: which should you choose?
When to calculate, ask questions or use both.
Vibe coding and AI landing pages: speed, checks and responsibility
Acceptance testing matters more than who wrote the code.