The cheapest estimate often describes the form page. The middle page is the ad page. An expensive estimate that the manager can use without recalculating in the table. While it is not clear what number the client should see on the screen, comparing these three sentences is pointless.
Three budgets - three different results on the screen
Below are the current formats of fabric studio. Numbers from service pages are not “market average.”
| Format | Price from | Term | What the customer sees |
|---|---|---|---|
| landing page "Start" | 29 000 ₽ | 5-7 days | One service, form, basic metric. The numbers on the page are yours, no formula. |
| landing page for advertising | 49 000 ₽ | 5-7 days | Ad page: UTM, Metrics goals, enquiry. There may be no estimate. |
| Landing page with a calculator | 99 000 ₽ | 10–14 days | Formula, steps, enquiry with parameters, if necessary PDF and CRM. |
Five blocks, because of which the estimate grows
The word "calculator" in the commercial offer sounds short, but in fact it is several layers of work. At the call, we usually sort through the shelves:
- Price formula - parameters, branches, discount for area, season, minimum order.
- Steps. One screen or wizard, tips, checking fields on the phone.
- The result Number, range, PDF, letter to the manager.
- Where the enquiry goes Telegram, mail, amoCRM, Bitrix24, your webhook.
- Texts The wording for the service and the understandable next step.
If the area is more than a hundred, the price rises here.
Cleaning considers the area, type of cleaning, frequency and additional services. Moving - route, volume, urgency. Repair - footage and composition of works. The more such “ifs”, the longer the reconciliation with your table and the higher the risk of error after launch. The manager stops counting the same thing over the phone.
You can touch the logic before the conversation: KalkPlace, training landings cleaning and transportation to portfolio. Direction pages: cleaning, logistics.
What these amounts do not include
- Maintenance of Direction and purchase of traffic;
- shooting - separately or flow;
- 3D and AR next to the estimate. module;
- development of someone else’s template on Tilda: sometimes a new block is faster, we decide on a call.
Fifteen minutes to evaluate: what to bring
The amount is fixed after a short conversation. It is useful to write in advance: what parameters the client knows himself, how you consider the order now (at least a table screen), where the enquiry should fall, whether the file is needed. The reference format can be removed on calculator.
No formula. "Start." or landing page. If the number on the screen should match your table, site-calculator.