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Why does a lawyer need a website?

Three days to answer a claim. At night a person sits with two tabs: your profile and another firm’s site. They need something simple: whether you take this kind of case, and what the first consultation costs. They are not ready to retell the dispute in a public form — and they are right.

The rating on the aggregator answers the question “is there a lawyer at all?” Your page is needed at another moment: when a recommendation has already been made or an announcement has brought a person, and he checks the boundaries of practice. Family dispute, apartment deal and corporate conflict are prepared in different ways. The “all branches of law” list does not help.

Lawyer's desk: folders, glasses and a closed laptop. A person checks whether you take on such cases, even before writing.
The claim is not placed in an open form. First, the specialization and price of the consultation.

Specialization cuts off other people's business

It is useful to write immediately what you are not doing. Criminal cases, bankruptcy of individuals, representation in another region – if this is not in the work, let it be seen before the letter. The shorter the list "take / do not take", the fewer appeals that will still go to a colleague.

Separately, it is worth saying the format: only documents, court hearings, online analysis or face-to-face meeting. And what to do if the deadline is already burning: where to write, at what hours to wait for an answer, whether it is possible to mark the appeal as urgent.

Documents and the second party - after "we can take"

The form is sufficient name, contact, topic and convenient time. For urgent tasks - the date of the nearest event: response to the claim, meeting, signing. Details of the dispute, scans of contracts and data of the second party are better accepted after the lawyer confirmed the possibility of taking the case and called the channel of transfer.

Otherwise, a package falls to the post office that cannot even be opened: the conflict of interest has not yet been verified, and the materials are already in your possession. Selecting a topic on the bureau’s website helps the administrator send an appeal to the right specialist. It does not qualify the visitor legally.

Initial consultation, one-time work, support

A person almost always asks one thing: how much is the first meeting and what is included in it. If the range is fixed, it can be put straight. Separately: whether preview of documents is included. The final cost of the case in the calculator is not worth it: it depends on the volume of materials, stage and number of meetings.

Private practice and bureaus are not placed on the same page.

A single lawyer often lacks specialization, several typical situations, a format of consultation, a guide to the first step and contact. Bureaus with inheritance and arbitration are more convenient to divorce: a corporate client should not seek a commercial dispute between divorce texts.

You can leave a profile on the site - there they search and read reviews. Your page accepts a person after searching or advertising and explains the terms of your practice. If the record for months ahead and there are no new directions, the current card and phone are enough.

Training framework - in the project Orlov and Partners. How to assemble the page itself - on landing page.

Write down what you don’t do, which is usually more structured than a long list of services.

Describe the boundaries of practice