I’m Alexey Kuznetsov, Tkan Studio. On a call it is almost always the same: the person has already looked at the tariffs and picks a package like a shop step. 29 is “for the poor”. 179 is “too early for us”. 99 is “there’s a calculator, that looks solid”. Until you ask how they actually sell, any figure lies.
What follows is not a shop window. First three questions about how you sell now. The recommendation does not have to be the dearest one.
35 thousand: one service and a phone
A clinic with one room. A garage that lives on “oil change, diagnostics, Saturday booking”. A cleaning firm that still only takes “maintenance, a one-room flat”. People call. WhatsApp. Friends. There is almost no page — or there is a visiting card where you cannot leave a real request.
At this level digitalisation looks boring and correct: clear copy, terms, a form that receives a phone number. Not a calculator “like everyone else”. The person already knows why they are calling. They need a page you are not ashamed to send from ads or from Stories.
The Start package is from 29,000 ₽, 5–7 days. A landing page of 5–6 screens, copy, a form to email or Telegram, Metrica. If leads are few and there is no evening queue, that is often enough. That is digitalisation too, without theatre. More on creating a website — a calm page without theatre.
55 thousand: ads are already warming empty “call me back”
Ads are running. Money is leaving. The site sends a name and a number. The manager dials: “you left a request”. A pause. “Who are you?” No floor area, no district, not even “windows separately”. The evening goes on finding out what the page could have asked itself.
A cleaning example: Direct on “flat cleaning”, a two-field form, a lead that says “call me back”. A garage example: “book an MOT”, the person wanted “which model and when is free”, and got “leave a phone number”. A clinic example: “the tooth hurts, can I come today?” — and a page that says nothing about a slot, a doctor or a branch.
Site for enquiries is from 49,000 ₽, 7–10 days. More screens, copy for ads, two or three forms, Metrica goals, tags in the ads. The person understands the offer before the call. The enquiry stops being a riddle. If the number still only appears after an inspection, a short quiz belongs here — not a jump to 130.
How a person leaves a lead at all — a button, a quiz, a quote — is in the piece on CTA, quiz, calculator or manager.
130 thousand: the evening spreadsheet has earned its place
The same quotes again. Floor area, type of clean, route, volume. A garage prices pads by make and year. Cleaning prices “80 metres, maintenance, windows separately”. A clinic owner does not calculate like that — they inspect. If you have a table you trust yourself, a calculator on the page stops being decoration.
The landing page with calculator package is from 99,000 ₽, 10–14 days. Inside: the enquiry page plus a formula, parameters in the lead, a PDF guide, a link to an inbox. The calculator here is a tool, not the studio’s USP. We do not sell “a widget with numbers”. We move evening routine onto the site so the manager starts with “the guide is right, we’ll check the windows”.
The full chain — site · SEO · enquiry · queue · CRM — is in what business digitalisation actually means. Scope and timelines — how much a landing page with a calculator costs. If the page is already live, embedding a quote is a different job, from 30,000 ₽, not this package.
When 130 is early, even if you want it badly
Every job after a site visit. Crooked walls, a dental scan, a body after a crash — the widget did not see the object. There is no table; you “rough it in your head”. There are no ads yet, two leads a week, and that suits you. Then a calculator is an expensive toy in an empty kitchen.
Another bad reason: “the competitor has one spinning”. The competitor may have a formula you do not. Or a widget that starts a fight on the doorstep because the minimum order was forgotten. That is not an argument to buy the package.
179 thousand: process, not a widget
Several pages. Catalogue, booking, quote, contacts. Two receptionists, a technician, the owner in the same WhatsApp. In the morning: “whose is this?”. Leads are not “not enough CRM” — they are lost between people. A box without an owner draws the same forty cards more prettily.
Site for processes is from 179,000 ₽, 14–21 days. A multi-page site, a queue, extras. CRM in this package is not a gift and not the point of the purchase. The point is a chain where the lead has a name and a next step. If at night the form lands in a group chat — first read who picks it up in the morning. Then 179.
One room, one person on the phone — that is not 179. Do not buy “processes” to look bigger.
If the client or team logs in again — statuses, slots, diary — that is not 29 / 49, but a client cabinet on the site (web app from the brief), not a tax login.
A short note on 3D — that is a different ladder
Rotating a model on a page and placing it on a table from the camera are separate jobs. A cube is not in packages 29 / 49 / 99 / 179. On a live site it has its own estimate; on a new project it is an add-on. If a model really helps someone choose, that is ladder B, not a reason to jump to 179 “with everything at once”.
Four working days, the same numbers
- 35. One service, a phone. A page that takes a request.
- 55. Ads already exist. An empty “call me back” costs more than the page.
- 130. Repeating quotes. A formula exists. The calculator sits inside the package.
- 179. Several pages and several people. A queue, not a gift.
A clinic, a cleaning firm, a garage are not the niche of this article. They are examples of the same conversation: how you sell, who takes the lead, whether a number is needed before the call. The rest is an estimate after 15 minutes, the way your clients get one.
See what is in the packages on services and on the tariffs. If it is already clear that quoting on the site is early — do not buy a quote. Write how you sell. That is enough to stop guessing from a ladder.
Frequently asked questions
Which tariff if we only have a phone and one service?
Start, from 29,000 ₽. A page and a form. A calculator at this level usually gets in the way: the person already knows why they are calling.
Ads are already running and the leads are empty. Is that 130 straight away?
More often 55. An empty “call me back” is fixed by a clear offer and a usable form. A calculator makes sense when there is a formula, not when “we need something interactive”.
When should you not jump to the calculator package?
When the number only appears after an inspection, there is no table, or you do not trust it. The calculator is a tool inside 130, not a reason to buy it. Money breakdown — landing page with calculator cost.
Is 179 a CRM as a gift?
No. It is a site for a process. If leads are lost between people, name an owner and a queue first. A box without an owner fixes nothing. A night lead is a separate conversation: who picks it up in the morning.